QR codes on billboards
The 10:1 rule scales without mercy: a code scanned from 15 meters needs 1.5 meters of width. Pedestrians and stopped traffic can scan that; drivers passing at speed cannot, so print a short, memorable link beside the code for the viewer who gets three seconds. Boards on foot routes, transit platforms and junctions with long red lights repay the code best.
Complete the content
Design your QR
Download your QR
Add your link above to download this code.
Static codes never expire. The link lives in the pattern, so there's nothing to switch off. No account needed.
For scan analytics and editable links, see plans.
Sized by the scan distance
Divide the realistic scanning distance by ten. A platform billboard read from 10 meters wants a 1-meter code with modules big enough to survive haze and glare.
A fallback for the fast lane
Viewers who pass too fast to scan can still remember a short link in large type. Print it under the headline and both routes land on the same page.
New creative, same code
Billboard leases run in cycles and new creative costs money. Keep the printed code across refreshes and re-point its destination as campaigns change.
Common questions
Do people scan billboards at all?+
On foot and at stops, yes. Transit platforms, crosswalks and long lights give people idle seconds with a phone in hand. Highway boards work as brand plus short link, with the code for the stopped lane.
How large should the code print?+
A tenth of the expected distance, and larger when in doubt. At billboard scale that means a code measured in meters, with a quiet zone to match.
Is the code wasted on a highway board?+
Mostly, and pretending otherwise wastes the placement. Lead with the short link there, and save the large code for boards where traffic stops or people walk.